User Research
We don’t assume to know what your customers think, or how they behave. We do use a wide variety of robust research methods to discover who they are and what they need.
We don’t assume to know what your customers think, or how they behave. We do use a wide variety of robust research methods to discover who they are and what they need.
And user-centred design should always be based on a solid foundation of research. We do this by discovering more about your target users and also looking into any relevant behaviour and trends. This helps us to build a better picture of who your customers are and what they want from the experience.
We speak to target users to explore current use and future needs.
We observe current behaviour to undercover hidden needs.
We report the insights using empathy-building visuals.
I really can't fault my experience with User Vision. I found your costs to offer real value for money. Project timelines were adhered to. All in all been a tremendously positive experience.
Since I first met User Vision, through the assessment, to final presentation, I've been very impressed by your professionalism, support and quality of your consultancy.
The research undertaken by User Vision enabled us to understand more about how people actually use ballot papers and other voting materials. Their findings provided detailed insights into how the design of these can make voting easier or more difficult.
The data and insight User Vision have researched has been invaluable in ensuring we provide meaningful services that meet the needs of our customers. It has always been a pleasure working with User Vision from the start to the end of projects and I have always been impressed by the quality of its people.
User Research
Discover how User Vision partnered with Abrdn to revolutionise their customer experience through strategic insights, user-centered design, and accessibility enhancements, solidifying their position in the financial services sector.
View Supporting insight-driven user-centred transformation in Abrdn projectResearching user requirements and information architecture, creating prototypes and usability testing internationally to improve conversions and the user experience.
View Gaining tourist insights through eye tracking projectWe helped our client take their first UX steps and onto a rewarding journey through service design to deliver a new, streamlined customer platform.
View The logistics of putting customers first projectHelping a leading broadcaster deliver smooth end-to-end user journeys that delight customers and employees alike.
View Call Centre Customer Experience projectCreating an inclusive design strategy across five websites, six discrete audiences and literally thousands of pages; we love complex challenges!
View Successfully embedding inclusive design UX processes projectHow our Top Tasks Management approach focused and redefined the Scottish Parliament's new website.
View Optimising the Parliamentary digital experience projectThe five-star treatment starts online thanks to user-centred design from personas through to usability testing.
View An experience to remember projectAt the start of their digital transformation programme, SRUC asked us to find out more about customer needs to shape their service blueprints and their digital offering.
View Unveiling customer needs projectProviding over 15 years of UX expertise to this online bank with many impressive results.
View Banking on UX projectDefining a cross-channel strategy with a consistent customer focus.
View Aligning cross-channel customer strategy projectDesigning a multi-touchpoint, full service experience for Citylink.
View Driving the customer experience projectDeveloping a UX Strategy to give a new, internal team a clear vision, purpose and the skills to add value to the wider organisation.
View Building an internal UX team projectDiscover how OMRON's innovative approach to healthcare is transforming patient care. Their multi-disease platform, built on mixed methods research and co-design principles, revolutionises chronic disease management for both patients and healthcare practitioners.
View Collaboratively Addressing Diverse Needs in Chronic Disease Management projectUser Vision's 18-year partnership with Emirates Group has transformed their digital landscape, delivering world-class customer experiences across diverse platforms. Our expertise in UX research, design, and accessibility has set new standards in airline digital services.
View Elevating Emirates' Digital Experience: A User Vision Success Story projectDiscover how User Vision revolutionised VisitScotland's digital presence, ensuring accessibility for all whilst boosting sustainable tourism. Our expert insights and innovative solutions created a truly inclusive platform, showcasing Scotland's beauty to a global audience.
View Transforming VisitScotland: Crafting an Inclusive Digital Gateway to Scotland's Wonders projectFind out about our other services and how they can support your UX challenges.