UX Strategy

User-centred design needs a clear vision and a dedicated team. To make this happen, we’ll help to set your strategy and build a successful team that can deliver outstanding experiences for customers.

A UX strategy is the starting point for improving the user experience.

It takes into account your company’s overall business objectives, looking at the user experience across all of your customer touch-points. To achieve this, we’ll work together with your team to make sure there’s a clear vision of what the customer experience should be across the organisation.


We work with teams to help set the vision for what the experience will be and how it can be achieved.

Typical techniques:

  • Strategy workshops
  • Visioning
  • Stakeholder engagement
  • Innovation


We help teams build effective governance, so UX is consistent and effective.

Typical techniques:

  • Process mapping
  • Measurement definition
  • Design patterns


We help to develop teams through targeted training and mentoring.

Typical techniques:

Case Studies

UX Strategy

Delving into car buying behaviours

Our 'in-the-moment' research techniques followed the car buying journey from search to purchase, and helped Black Horse decide upon the validity of a new customer proposition.

View Delving into car buying behaviours project

A healthy dose of UX training

Skilling up an internal UX team with professional, international accreditation and a tailored training programme.

View A healthy dose of UX training project

UX training across the globe

When RBI banking group embarked on their new, global website redesign, they came to User Vision for a 'street smart' and practical approach to training their global internal UX team.

View UX training across the globe project

Banking on UX

Providing over 15 years of UX expertise to this online bank with many impressive results.

View Banking on UX project

Aligning cross-channel customer strategy

Defining a cross-channel strategy with a consistent customer focus.

View Aligning cross-channel customer strategy project

Driving the customer experience

Designing a multi-touchpoint, full service experience for Citylink.

View Driving the customer experience project

Building an internal UX team

Developing a UX Strategy to give a new, internal team a clear vision, purpose and the skills to add value to the wider organisation.

View Building an internal UX team project
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Interested to know more?

Find out about our other services and how they can support your UX challenges.

Do you have a project in mind? Let’s chat about what we can do for you. Get in touch