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Insight that
Transforms Experiences

We are User Vision, an insight-led human-centred design agency
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Our Services

All of the services we offer form the journey to a more human customer experience.

UX Strategy
User Research
Service Design
Testing
Accessibility
Training
How to work with us

We work together with hundreds of clients all over the world – using insights and innovations to help them give their customers the very best user experience.

Fantastic to work with, I am really impressed with User Vision and the support they give us. Gave us proof of the changes that are required to move our online strategy forward.
Clydesdale Banking Group
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Thoughts

Synthetic Users and Digital Clones: A UX Researcher’s Honest Take

AI research tools promise speed – but at what cost to human insight? Are synthetic users and digital clones really the same, and do they truly work for UX research? We cut through the hype. Drawing on evidence from the UX community, market research, and MRS conference case studies, we share a clear, practical view: where synthetic methods add genuine value, where human insight remains essential, and how to tell the difference between synthetic users and digital clones in real‑world research. A must‑read for UX professionals, product teams, and researchers navigating AI‑driven testing.

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Training & Events

Apr

20

Edinburgh

Designing Accessible Experiences

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Apr

27

Master Accessible Document Creation

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May

04 05

Developing Accessible Services

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Our studios

Our state-of-the-art studios are designed by researchers for researchers. Our three flexible spaces in the heart of Edinburgh are available to hire. And, whatever project you have in mind, you’ll always find what you’re looking for.

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