Elevating Emirates' Digital Experience: A User Vision Success Story
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Unveiling Customer Insights
At the heart of Emirates' digital transformation lies a deep understanding of their global, multi-lingual audience. Our extensive research projects complemented Emirates' internal data, providing invaluable insights into customer behaviour. From once-in-a-lifetime holidaymakers to premium cabin frequent flyers, we uncovered the unique needs and expectations of Emirates' diverse customer base.
Crafting Intuitive Designs
Our collaboration with Emirates' world-class design team brought concepts to life through interactive, high-fidelity prototypes. This approach enabled early customer feedback, steering product development in the right direction. By integrating usability and accessibility expertise, we ensured that every digital touchpoint reflected Emirates' commitment to quality and luxury.
Rigorous Independent Testing
To guarantee unbiased evaluations, we conducted over 1,000 research sessions with real Emirates customers worldwide. These pre-release tests of digital products identified usability barriers and pain points, leading to highly engaging and user-friendly digital services. Our actionable recommendations consistently improved the user experience across Emirates' platforms.
Championing Digital Accessibility
Inclusivity is at the core of Emirates' values, and we played a crucial role in making their digital products accessible to all customers. Our strategic guidance helped identify and rectify accessibility issues, ensuring compliance with the latest WCAG standards. This ongoing collaboration has embedded accessibility awareness into Emirates' design and development processes.
Measurable Impact and Recognition
Our partnership with Emirates has yielded tangible results, shaping functionality and design across the Emirates Group. The success of our collaboration was independently recognised when we jointly won 'Best Application' at the Gulf CX Awards in Dubai, highlighting our commitment to maximising online experiences.
It's a great testament to the hard work of User Vision and Emirates teams, and very satisfying to be recognised by the judges and our peers in the GCC.
- VP UX, Emirates
Transform Your Digital Experience with User Vision
Are you ready to elevate your digital presence and delight your customers? Contact User Vision today to discover how our expertise in UX research, design, and accessibility can transform your digital landscape. Let's create world-class digital experiences that drive customer satisfaction and business growth.