Transforming VisitScotland: Crafting an Inclusive Digital Gateway to Scotland's Wonders

Scotland's rugged landscapes and rich heritage captivate millions yearly. But how do you ensure everyone, regardless of ability, can experience this digital journey? VisitScotland faced this challenge head-on, partnering with User Vision to create a truly inclusive online gateway to Scotland's wonders.

The Challenge: Balancing Beauty and Accessibility

VisitScotland, the nation's tourism powerhouse, had a vision: promote sustainable tourism while preserving Scotland's natural and cultural treasures. However, their digital presence needed an overhaul to match this ambition. The goal was clear - create a visually stunning website that's equally accessible to users of all abilities.

User Vision's Approach: Precision, Empathy, and Innovation

Our multifaceted strategy combined cutting-edge technology with human-centred design principles. We employed a four-pronged approach to ensure no stone was left unturned in our quest to create a truly inclusive digital experience for VisitScotland.

1. Comprehensive Accessibility Audit

Our team dove deep into VisitScotland's corporate website, employing both cutting-edge automated tools and meticulous manual evaluations. We benchmarked against the latest Web Content Accessibility Guidelines (WCAG v2.2) to Level AA, establishing a clear picture of the site's current accessibility landscape.

2. Real-World Usability Testing

Numbers tell only part of the story. We conducted extensive in-person usability testing with a diverse group of participants, including those with visual, motor, and cognitive impairments. Our state-of-the-art usability studios became a microcosm of real-world challenges, providing invaluable insights into user experiences.

3. Tailored Recommendations and Roadmap

Armed with data and user feedback, we crafted detailed, actionable recommendations. This wasn't just a list of fixes - it was a strategic roadmap for VisitScotland to enhance their digital presence, ensuring an efficient and inclusive experience for all visitors.

4. Transparency Through Accessibility Statements

We developed a clear, informative accessibility statement for VisitScotland's corporate website. This crucial document not only fostered transparency but also became a cornerstone for prioritising future improvements.

The Impact: A Digital Scotland for All

Our collaboration with VisitScotland transcends a one-time project. We've forged a lasting partnership focused on continuous improvement and innovation. The results speak for themselves:

• Enhanced User Experience: Visitors of all abilities can now easily navigate and enjoy VisitScotland's digital offerings.
• Boosted Engagement: Improved accessibility has widened VisitScotland's reach, attracting a more diverse audience.
• Sustainable Tourism: By making information accessible to all, VisitScotland promotes responsible tourism across Scotland's regions.
• Brand Reputation: VisitScotland's commitment to inclusivity strengthens its position as a leader in sustainable tourism.

The Future: Unlocking Scotland's Digital Potential

Our ongoing collaboration with VisitScotland continues to push the boundaries of digital accessibility. Together, we're not just meeting standards - we're setting new benchmarks for inclusive tourism experiences.

Why Choose User Vision?

Our work with VisitScotland demonstrates our ability to transform digital landscapes. We don't just solve problems; we unlock potential. Whether you're in tourism, finance, or any sector seeking to enhance digital accessibility, User Vision brings:

• Expertise: Cutting-edge knowledge of accessibility standards and best practices.
• Innovation: Custom solutions tailored to your unique challenges.
• Measurable Impact: Clear improvements in user experience and engagement.
• Long-term Partnership: Ongoing support to keep you at the forefront of digital inclusivity.

Ready to unlock your digital potential? Contact User Vision today and let's create experiences that truly welcome everyone.