Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

Creating Valuable Personas

27 January 2021

Personas are a powerful way of communicating user needs to design teams. In this article, Mark Haley describes some best practice for making them useful, usable and engaging.

Read the article: Creating Valuable Personas

What are UX errors of omission and commission?

26 January 2021

Explore how these often small and subtle errors can create big blindspots for your users.

Read the article: What are UX errors of omission and commission?

2020 – The year in review

25 January 2021

Lessons in surviving 2020 and preparing for the 'new normal' that 2021 brings.

Read the article: 2020 – The year in review

Knowing your users’ tasks – a key to UX success

10 December 2020

Knowing what visitors try to do on your website is the first step to improving their experience. Finding that out isn’t as easy as you’d think.

Read the article: Knowing your users’ tasks – a key to UX success

The Web Content Accessibility Guidelines: Past, present, & future

19 November 2020

The WCAG guidelines have evolved with web technology. On the verge of the next iteration, WCAG 2.2, we look at the history of these changes and the future.

Read the article: The Web Content Accessibility Guidelines: Past, present, & future

Why you need to know about WAI-ARIA for accessibility

9 November 2020

Is your development team using ARIA attributes correctly?

Read the article: Why you need to know about WAI-ARIA for accessibility

The User Experience of Voting

28 October 2020

As the US election day nears we look at some of the usability challenges in voting.

Read the article: The User Experience of Voting

User Vision placed on the Government G-Cloud 12 Framework

1 October 2020

We're on the G-Cloud 12 framework for the 12th time! Read about our extensive range of services to help government agencies deliver the best possible experiences.

Read the article: User Vision placed on the Government G-Cloud 12 Framework

Top 10 accessibility issues in public sector websites

23 September 2020

Based on over 20 years of experience, and with new government guidelines for public accessibility now in place, we've collated our top 10 of the most common issues we find.

Read the article: Top 10 accessibility issues in public sector websites

New UK Government accessibility rules

22 September 2020

Has your public sector website met the deadline for the new UK accessibility rules? What you need to know

Read the article: New UK Government accessibility rules
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