Thoughts
Our thoughts, ideas, news and views that make us passionate about customer experience.
Our thoughts, ideas, news and views that make us passionate about customer experience.
How do we know if our products and services are delivering the desired outcome? Do we even know what the desired outcome is? Do we strive to capture what is important to measure, or instead opt for what is easy to measure? As part of World Usability Day 2019, we considered these questions as we looked at the whole area of KPIs for UX, or Key Experience Indicators (KEIs) as they are often referred to.
Read the article: Key Experience IndicatorsAt the leading conference on behavioural economics insights we were inspired by many stories of how subtle persuasions can nudge us toward significant life changes.
Read the article: Fascinating insights from the IIeXBehaviour ConferenceCan you make a good coffee, or do you colleagues always ask for tea? We brewed coffee and learnt about the importance of standards in the world of coffee and beyond. Because the web, like coffee, tastes better with standards. Find out more from our World Usability Day 2019 event.
Read the article: A Taste of AccessibilityFind out about how our accessibility team led an engaging accessibility activity at World Usability Day to get people thinking about how individuals with different disabilities have specific requirements when it comes to accessing digital products.
Read the article: Accessibility DiscoveryAt World Usability Day 2019, we explored how effective different Smart Meter interfaces are at displaying energy consumption information to showcase how eye-tracking can be used.
Read the article: What is eye-tracking useful for?Here at User Vision we are reflecting on another busy and insightful afternoon we had at our office in Edinburgh. With 120 people through the door for 2019’s WUD event it was our largest yet with people travelling from across the city, Glasgow and even London for the UK’s only hosted event for World Usability Day.
Read the article: World Usability Day 2019Read about our CEO, Chris Rourke, as he presented a workshop at the International Institute of Business Analysis (IIBA) conference 2019.
Read the article: Exploring the bond between Business Analysis & UX at the IIBA conference 2019Find out what the User Vision team got up to at UX Scotland 2019.
Read the article: User Vision at UX Scotland 2019UX Scotland is back for 2019! Find out how you can catch up with the User Vision team whilst you're there.
Read the article: UX Scotland 2019!A proposed law in the US could mean that using Dark Patterns to dupe customers online could have legal consequences.
Read the article: Putting the spotlight on Dark Patterns