Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

Key Experience Indicators - focusing on quality in user experience

19 August 2021

Measuring the user experience quality is less exact than measuring the quality of software or hardware, but it can be done by looking at the right metrics. Chris Rourke discusses how to apply Key Experience Indicators in your organisation.

Read the article: Key Experience Indicators - focusing on quality in user experience

What’s new with WCAG 2.2?

19 July 2021

The next major iteration of the Web Content Accessibility Guidelines (WCAG) is on the way! The World Wide Web Consortium (W3C) is currently preparing to publish version WCAG 2.2. A Working Draft is available now which intends to better reflect the experience of people with disabilities. This article aims to help you understand the WCAG 2.2 Success Criteria and what these changes mean for your website or application.

Read the article: What’s new with WCAG 2.2?

Are User Requirements the key to unlock your innovation?

28 April 2021

User requirements are a core part of the user-centred design process. Doing them right can also be a great source of inspiration for your product and service innovation.

Read the article: Are User Requirements the key to unlock your innovation?

User Vision placed on Government DOS 5 Framework

9 March 2021

User Vision is proud to have been awarded a place on the latest UK government-mandated agreement for Digital Outcomes and Specialists (DOS 5) Framework.

Read the article: User Vision placed on Government DOS 5 Framework

Creating Valuable Personas

27 January 2021

Personas are a powerful way of communicating user needs to design teams. In this article, Mark Haley describes some best practice for making them useful, usable and engaging.

Read the article: Creating Valuable Personas

What are UX errors of omission and commission?

26 January 2021

Explore how these often small and subtle errors can create big blindspots for your users.

Read the article: What are UX errors of omission and commission?

2020 – The year in review

25 January 2021

Lessons in surviving 2020 and preparing for the 'new normal' that 2021 brings.

Read the article: 2020 – The year in review

Knowing your users’ tasks – a key to UX success

10 December 2020

Knowing what visitors try to do on your website is the first step to improving their experience. Finding that out isn’t as easy as you’d think.

Read the article: Knowing your users’ tasks – a key to UX success

The Web Content Accessibility Guidelines: Past, present, & future

19 November 2020

The WCAG guidelines have evolved with web technology. On the verge of the next iteration, WCAG 2.2, we look at the history of these changes and the future.

Read the article: The Web Content Accessibility Guidelines: Past, present, & future

Why you need to know about WAI-ARIA for accessibility

9 November 2020

Is your development team using ARIA attributes correctly?

Read the article: Why you need to know about WAI-ARIA for accessibility
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