Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

Game Changers – Does ‘gamification’ mean engaging?

18 November 2014

As part of our World Usability Day event this year, we asked our guests to try the Volkswagen ‘ThinkBlue’ mobile gaming app in our user experience lab.

Read the article: Game Changers – Does ‘gamification’ mean engaging?

Another Year, another great WUD!

17 November 2014

Inspired by this year’s theme of ‘engagement’ we whipped up a number of in-house activities around UX tools/techniques and new technology for our WUDSters to test for themselves.

Read the article: Another Year, another great WUD!

What does engagement in UX mean to the Games & Lottery Industry?

12 November 2014

Come along to our panel discussion of leading gaming industry experts who will discuss the strategies they employ to engage their customers.

Read the article: What does engagement in UX mean to the Games & Lottery Industry?

Honda puts the user in the driving seat

6 November 2014

World Usability Day is fast approaching and this year’s theme is ‘engagement’.

Read the article: Honda puts the user in the driving seat
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