Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

Smart homes – but are they intelligent?

16 December 2019

Part of our World Usability Day 2020 series. Smart home technologies have proliferated over the last few years as part of the expansion of the Internet of Things. Whilst a lot of these technologies use the same or similar connectivity protocols (Zigbee, Z-Wave or WiFi), they rarely interact with each other in a way that would benefit the user nor are they necessarily easy to set up and use.

Read the article: Smart homes – but are they intelligent?

5 Dark Patterns of Black Friday

13 December 2019

The growth of online shopping has allowed retailers to use subtle psychological tactics to persuade shoppers to buy. We examine a variety of sites during their Black Friday events and identify a number of “Dark Patterns”, rating the impact of each from “Mildly Manipulative” through to “Downright Evil”.

Read the article: 5 Dark Patterns of Black Friday

Accessibility Management and Strategy Deserves More Focus

11 December 2019

The results of the digital accessibility 'interactive poster' are in and they provide an interesting insight to the accessibility policies and governance by organisations that attended our World Usability Day 2019 open house.

Read the article: Accessibility Management and Strategy Deserves More Focus

Creativity Cards

5 December 2019

Creativity cards is a quick-fire concept generation game that helps boost design thinking with the basics of pen and paper. This is an amazing tool for anyone looking to have some fun while improving their creative confidence.

Read the article: Creativity Cards

What a WUD!

5 December 2019

World Usability Day 2019 was our biggest yet! Find out more about our activities this year.

Read the article: What a WUD!

Voice prototyping with Alexa Blueprints

2 December 2019

Amazon recently announced Alexa Blueprints are a great way to try out building your own skill. If you're considering building a skill, these can be a great way of prototyping how it might work.

Read the article: Voice prototyping with Alexa Blueprints

Challenging Assumptions: The Top Tasks Empathy Score

29 November 2019

At User Vision's World Usability Day (WUD) event on Thursday 14th November, one of the items that we showcased for our guests was the Top Tasks Management methodology.

Read the article: Challenging Assumptions: The Top Tasks Empathy Score

Key Experience Indicators

27 November 2019

How do we know if our products and services are delivering the desired outcome? Do we even know what the desired outcome is? Do we strive to capture what is important to measure, or instead opt for what is easy to measure? As part of World Usability Day 2019, we considered these questions as we looked at the whole area of KPIs for UX, or Key Experience Indicators (KEIs) as they are often referred to.

Read the article: Key Experience Indicators

Fascinating insights from the IIeXBehaviour Conference

26 November 2019

At the leading conference on behavioural economics insights we were inspired by many stories of how subtle persuasions can nudge us toward significant life changes.

Read the article: Fascinating insights from the IIeXBehaviour Conference

A Taste of Accessibility

25 November 2019

Can you make a good coffee, or do you colleagues always ask for tea? We brewed coffee and learnt about the importance of standards in the world of coffee and beyond. Because the web, like coffee, tastes better with standards. Find out more from our World Usability Day 2019 event.

Read the article: A Taste of Accessibility
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