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Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

The UX Toolbox - Conversion Rate Optimisation

26 September 2018

Can conversion optimisation help reduce your site visitors stop just ‘popping by’? Find out how this technique can benefit your site.

Read the article: The UX Toolbox - Conversion Rate Optimisation

The UX Toolbox - Benchmarking

4 September 2018

Learn how to take your digital customer pulse across your customer's touchpoints and interactions with benchmarking techniques.

Read the article: The UX Toolbox - Benchmarking

The UX Toolbox - Prototyping

29 August 2018

Prototypes and wireframes are the best vehicles for the journey of user-centred design, to gather user feedback, evaluate your work and ensure you’re going the right way.

Read the article: The UX Toolbox - Prototyping

GDPR & the User Experience

14 August 2018

The link between GDPR & UX The General Data Protection Regulation (GDPR), comes into effect on 25th May 2018.

Read the article: GDPR & the User Experience

The UX Toolbox - Customer Journey Maps

18 July 2018

People don’t stay still in the digital world. They move around, and experience your service offline and online. Customer journey maps bring it all together and let you see the big picture and opportunities.

Read the article: The UX Toolbox - Customer Journey Maps

The UX Toolbox - Personas

18 June 2018

Focus on your customers through personas which let you understand their background, motivations and drivers.

Read the article: The UX Toolbox - Personas

The UX Toolbox - Top Tasks

15 June 2018

Our newest, robust methodology boosts your ability to optimise your website, by focussing on your customers top tasks.

Read the article: The UX Toolbox - Top Tasks

The UX Toolbox - Information Architecture

5 June 2018

Learn how to create a well-planned information architecture (IA) into your digital assets.

Read the article: The UX Toolbox - Information Architecture

The UX Toolbox - Accessibility

23 May 2018

In the UK alone there are approximately 14 million disabled people, many of whom are very prolific online. Ensuring your digital assets are designed inclusively can not only make a big difference to those with disabilities, but for everyone interacting with you.

Read the article: The UX Toolbox - Accessibility

Jessica makes the BIMA 100!

21 May 2018

It was a beautiful day in London on 9 May, and I was lucky enough to be able to enjoy a little sunshine in the afternoon before putting on my cocktail dress for the BIMA 100 and Digital Hall of Fame awards that evening!

Read the article: Jessica makes the BIMA 100!
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