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The UX Toolbox - Prototyping

29 August 2018 - Stephen Denning

Tools on a bench demonstrating the UX toolbox

What is it all about?

As much as we’d all like to, no one gets it 100% right the first time. So the best approach is to follow a careful and iterative process. Prototypes and wireframes enable you to evaluate your designs to identify which parts of the new user experience work well and where improvements are needed.

It’s an important part of the development stage, helping to blend your organisation’s business goals, information architecture, user needs and content strategy into the evolving design

We create wireframes and prototypes to accommodate the evidence gathered during tests carried out at various stages of the process.

Many designs start on paper or a whiteboard. Indeed, simple paper prototyping – including the information architecture and core content – is often the best place to consider initial concepts and options.

As the design progresses the fidelity of the prototype increases – it gets closer to the real thing. Later versions can be highly interactive, allowing a more realistic representation of the website, software or mobile experience.

Iterative prototyping and usability testing cut off potentially poor design decisions before they are built in to your solution, saving you the cost and headache of expensive redesign.

Photo montage of different prototyping tools

How will we help you?

Working closely with you and design partners, we create everything from low fidelity wireframes to highly interactive prototypes. These are based on sound user research, information architecture analysis, content strategy and stakeholder requirements.

We work with all prototyping tools, from pen and paper to Axure, our tool of choice for more high fidelity and realistic prototypes.

These are created in collaboration with you, shared and, most importantly, evaluated through usability testing and expert usability evaluations to identify where to improve the experience.

It’s a quick process, allowing you to evaluate and improve the user experience at every stage. We often prototype as part of an agile or lean UX design process that helps deliver the best result with reduced time and resources.

Whether you are developing a mobile interface, software, website or other solution, we can shape it through wireframing, rapid prototyping and iterative design to create the best possible experience for your users.

What next?

To learn more about how prototyping can help you, contact us to discuss your specific requirements.

Sketchbooking Within the Design Process

17 January 2020

Digitising the design process can have many benefits, however remembering when to step away from the computers and go back to basics with paper prototyping and wireframing can boost creativity, save time and above all help keep the mind clear.

Read the article: Sketchbooking Within the Design Process

5 Dark Patterns of Black Friday

13 December 2019

The growth of online shopping has allowed retailers to use subtle psychological tactics to persuade shoppers to buy. We examine a variety of sites during their Black Friday events and identify a number of “Dark Patterns”, rating the impact of each from “Mildly Manipulative” through to “Downright Evil”.

Read the article: 5 Dark Patterns of Black Friday

Key Experience Indicators

27 November 2019

How do we know if our products and services are delivering the desired outcome? Do we even know what the desired outcome is? Do we strive to capture what is important to measure, or instead opt for what is easy to measure? As part of World Usability Day 2019, we considered these questions as we looked at the whole area of KPIs for UX, or Key Experience Indicators (KEIs) as they are often referred to.

Read the article: Key Experience Indicators

Explore all thoughts

Do you have a project in mind? Let’s chat about what we can do for you. Get in touch