Wednesday 19th September 2018

Leading your organisation towards a culture of customer first (UX Strategy)

Building a culture of user centred design in your organisation

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1 day course in Edinburgh


Stephen Denning

Choose this course if you are interested in

Learning how the user experience fits in with the overall customer experience, and how both fit with your organisation’s wider digital strategies

How to get management buy-in and raise the profile of UX in your organisation

Understanding where the gaps are in your current UX processes and practices

Learning more about which processes you need to implement to ensure that robust and joined-up user centred design practices are being followed

Understanding the different roles in UX and how teams can work together

Are you in the process of building up the UX capacity in your organisation? Would you like to learn more about how you can introduce more user centred design thinking and processes?

In this  UX Strategy course, we will bring you through a framework to help you think about and plan your own UX strategy. We will look at questions such as; how and where do you begin? What do you need to establish in terms of processes, people, and policies to implement your strategy? And what can you do to bring others along with you on the journey in order to create a truly customer-centric culture?   

Measurement is a key part of a successful strategy and we recommend as a natural progression in your learning, the next course after this one, is our one-day course dedicated to measuring the user experience.

Stephen is Director of User Experience at User Vision, where he leads the team of consultants supporting organisations around the globe to put user insight at the centre of product and service design.  He has been around the technology industry for over 20 years and in that time, has had the opportunity to work with governments, banks, airlines, hotel groups, mobile networks, global retail sites and even a supercar manufacturer! Over the years, Stephen has delivered training to universities, companies and the general public, and has presented at local, national, and international conferences.

Specialisms and interests:   User research methodologies,  interaction design principles, eye-tracking, prototyping and UX strategy. 

What you will learn

Fundamentals of UX Strategy

How to create a UX Vision statement to guide your thinking

How to create and develop a UX Roadmap to guide you towards your goals

Strategies for overcoming organisational barriers, including resistance to change

The different roles and responsibilities in UX, and how to build your team and bring others along with you

UX measurement:  An introduction on how to monitor, measure and communicate the value of your strategy

Throughout the day we run several activates, based on case study material where you and your classmates will get the opportunity to apply aspects of the strategic framework to different situations.  You will walk away with a framework and templates that you can use immediately in developing your own processes and strategy.   

You will receive a print-out of all training materials and course activities. There is no exam in this course but all successful participants will receive a certificate of completion at the end of the day       

What to expect on the day

Abi Reynolds

Abi has been involved in research and user experience for over 10 years. Starting off with setting up and running a usability lab in a College she then moved to leading in-house research teams. She is now enjoying leading a small team of consultants working with a range of clients supporting them build their own in-house UX strategies and helping them bring more user centred design to their organisations.  

 Specialisms and interests:   User research methodologies and processes, interaction design principles and developing UX strategy. 





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Main User Vision Site

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Very informative, tutor was extremely knowledgeable. I would definitely recommend this course.

Training Delegate

Training Delegate

Excellent and relevant content. Hugely knowledgeable trainer. Very easy going, open and discursive day.

Book your place
The venue
This course will be run from User Vision's offices located in the heart of Edinburgh's city centre:

55 North Castle Street

Related courses

We run many other courses, covering the full range of UX topics. 

UX Measurement & Benchmarking

Demonstrating the value of UX: How to establish effective UX metrics  

Fundamentals of User-Centred Design

Designing products that work for people

Return to main User Vision site:


User Vision Limited | Telephone 0131 225 0850 (Edinburgh), 0207 917 1840 (London). Registered in Scotland 204097.
Registered office: 55 North Castle Street, Edinburgh, Scotland, EH2

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