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Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

The UX Toolbox - Eyetracking

26 April 2018

Learn about the best ways to use eyetracking, how it works and the benefits you'll get from using it in your research studies.

Read the article: The UX Toolbox - Eyetracking

Best Digital Agency Award for the third time

13 February 2018

In January we were thrilled to win the Best Digital Agency award at the recent Gulf Digital Experience Awards 2017 in Dubai for the third year in a row.

Read the article: Best Digital Agency Award for the third time

The UX Toolbox - Usability Testing

8 January 2018

Usability testing is one of the most important and long-established techniques in the UX toolbox ... and thus a great place for us to start with new series of UX Toolbox techniques.

Read the article: The UX Toolbox - Usability Testing

Sleep Out Success

14 December 2017

The User Vision team joined the 8,000 strong crowd who experienced what it is like to sleep out in the park on a cold (-6°!) winters night. The aim? To raise as much money as possible in order to eradicate homelessness in Scotland.

Read the article: Sleep Out Success

What a wonderful WUD!

23 November 2017

Two weeks have elapsed and I think the whole team has just about recovered from another, wonderful World Usability Day (WUD) event.

Read the article: What a wonderful WUD!

7 (updated) principles for interaction design

16 October 2017

Although first published almost 20 years ago, Jakob Nielsen’s 10 general principles for interaction design are still incredibly useful and relevant in the field of interaction design.

Read the article: 7 (updated) principles for interaction design

ASOS visual search: A new way to look for clothes online?

20 September 2017

ASOS have a new visual search tool. Does it provide the user experience we’ve come to expect from this retailer?

Read the article: ASOS visual search: A new way to look for clothes online?

Bringing the conversation back to banking

12 September 2017

The arrival of the digital age has disrupted the retail banking industry and changed the relationship between us and our banks.

Read the article: Bringing the conversation back to banking

Q&A session with Gerry McGovern

13 April 2017

Prior to our upcoming Top Tasks Masterclasses in Edinburgh and London, Gerry McGovern recently took the time to have a Q&A session with us to give an insight into the history behind Top Tasks, the methodology and lots more.

Read the article: Q&A session with Gerry McGovern

The rise of conversational interfaces – Part 3

13 April 2017

Throughout our blog series (read part one and part two) on conversational interfaces, we’ve looked at the rapid growth of instant messaging; how the interfaces work and touched on why brands are adopting them.

Read the article: The rise of conversational interfaces – Part 3
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