Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

User Vision to bring Gerry McGovern’s ‘Top Tasks’ Masterclass to the UK

23 February 2017

User Vision have partnered with Gerry McGovern, a highly-regarded speaker and author to bring to the UK two masterclasses on his successful ‘Top Tasks’ management model.

Read the article: User Vision to bring Gerry McGovern’s ‘Top Tasks’ Masterclass to the UK

Using service design to boost sales and increase profit margins

20 February 2017

This article reviews a particularly nice example of how service design was used to fix a behind the scenes problem (in this case too many returns for online retailers), which in turn improved the overall customer experience and boosted sales.

Read the article: Using service design to boost sales and increase profit margins

In-car user testing – lessons learned

16 February 2017

rom websites to applications, to sat navs, all user interfaces require testing to ensure they meet the requirements of the end user.

Read the article: In-car user testing – lessons learned

Accessibility Review of Online Retailers: Round Up

27 January 2017

Over the past week, we conducted 6 mini accessibility audits of popular online retail stores. Our aim was to help raise awareness of online accessibility by taking a quick look at how well these brands conformed to WCAG 2.0 guidelines.

Read the article: Accessibility Review of Online Retailers: Round Up

Accessibility Review of Online Retailers Part 6: Not on The High Street

26 January 2017

For today’s mini accessibility audit, we are focusing on the online retailer notonthehighstreet.com. This site focuses on products which are out of the ordinary and a little bit unique in comparison to what we expect to find on the high street.

Read the article: Accessibility Review of Online Retailers Part 6: Not on The High Street

Accessibility Review of Online Retailers Part 5: Tesco

25 January 2017

Tesco is the UK’s largest supermarket retailer. Back in 1984, they recorded the world’s first ‘online’ shopping transaction in Gateshead, England.

Read the article: Accessibility Review of Online Retailers Part 5: Tesco

Accessibility Review of Online Retailers Part 4: Joules

23 January 2017

The focus for our next accessibility audit is Joules.com. Joules is a UK based premium lifestyle brand which sells its own branded clothing, accessories and homeware.

Read the article: Accessibility Review of Online Retailers Part 4: Joules

Winners of Best Digital Agency…again

23 January 2017

We are delighted to have won the Best Digital Agency award at the recent Gulf Digital Experience Awards in Dubai for the second year running!

Read the article: Winners of Best Digital Agency…again

Accessibility Review of Online Retailers Part 3: House of Fraser

20 January 2017

House of Fraser is a firm favourite on the UK High Street with over 60 stores nationwide. In 2014, they attributed record sales to the continued growth of their website, as online became the most profitable retail channel for the first time.

Read the article: Accessibility Review of Online Retailers Part 3: House of Fraser

Accessibility Review of Online Retailers Part 2: Mothercare

19 January 2017

We were impressed by Mothercare’s approachto how they do business in today’s market.

Read the article: Accessibility Review of Online Retailers Part 2: Mothercare
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