Review of Mothercare.com for Internet Retailing

10 October 2016 - Nicola Dunlop

Mothercare logo

For the July issue of Internet Retailing, we were asked to look at how Mothercare.com and their online offering faired in regards to user experience.

A short synopsis: Mothercare is a known omnichannel success…yet from our recent online review of mothercare.com is there still some aspects of refinement still needed to improve the UX? After all, design is never done!

Read the full review on Internet Retailing (this will open in a new window) Something to say? Then get in touch in the comments section below.

Internet Retailing Review of Mothercare.com

Keep an eye out for our September article on Superdrug coming soon.

The Unintended Consequences of Making Things Easier

7 September 2026

Making things easier sounds like an obvious good thing, but when we remove effort from an experience, we don’t always know what else we’re removing with it. As AI and automation reshape how people interact with services, we need to understand not just whether the technology works, but how it changes behaviour, what information or human judgement might be lost, and whether the experience is actually better.

Read the article: The Unintended Consequences of Making Things Easier

Banned by the Algorithm: Why "Appeal Later" Isn't Trustworthy AI

20 August 2026

Vinted’s automated account bans may be intended to protect users, but when decisions are opaque, explanations are vague and appeals come only after the damage is done, the problem is more than technical. This article explores why AI-driven enforcement is fundamentally a process design issue—and what platforms can do to make automated decisions more transparent, fair and trustworthy.

Read the article: Banned by the Algorithm: Why "Appeal Later" Isn't Trustworthy AI

Why positionality matters in UX research

29 July 2026

Positionality is the lens every UX researcher brings to their work. This article explores how who is asking the questions shapes what users share, how insights are interpreted, and why recognising our own perspective leads to better, more inclusive research.

Read the article: Why positionality matters in UX research

Explore all thoughts

Do you have a project in mind? Let’s chat about what we can do for you. Get in touch