Review of Mothercare.com for Internet Retailing
10 October 2016 - Nicola Dunlop
For the July issue of Internet Retailing, we were asked to look at how Mothercare.com and their online offering faired in regards to user experience.
A short synopsis: Mothercare is a known omnichannel success…yet from our recent online review of mothercare.com is there still some aspects of refinement still needed to improve the UX? After all, design is never done!
Read the full review on Internet Retailing (this will open in a new window) Something to say? Then get in touch in the comments section below.

Keep an eye out for our September article on Superdrug coming soon.
You might also be interested in...
Synthetic Users and Digital Clones: A UX Researcher’s Honest Take
2 April 2026AI research tools promise speed – but at what cost to human insight? Are synthetic users and digital clones really the same, and do they truly work for UX research? We cut through the hype to share a clear, practical view: where synthetic methods add genuine value, where human insight remains essential, and how to tell the difference between synthetic users and digital clones in real‑world research. A must‑read for UX professionals, product teams, and researchers navigating AI‑driven testing.
Read the article: Synthetic Users and Digital Clones: A UX Researcher’s Honest TakeUser Vision Joins the New DOS 7 Framework - Making Public Sector UX Procurement Simpler
1 April 2026User Vision has secured a place on the Government Commercial Agency (previously CCS) new Digital Outcomes and Specialists 7 (DOS 7) framework - making it faster and simpler than ever for public sector organisations to access specialist user research, accessibility, and user-centred design services.
Read the article: User Vision Joins the New DOS 7 Framework - Making Public Sector UX Procurement SimplerWhy Your Usability Tests Are Failing: The Hidden Pitfalls That Mislead Teams
25 February 2026Many teams run usability tests that quietly mislead them—this article exposes the hidden pitfalls in planning, moderation and analysis, and explains how to fix them.
Read the article: Why Your Usability Tests Are Failing: The Hidden Pitfalls That Mislead Teams