Review of Mothercare.com for Internet Retailing
10 October 2016 - Nicola Dunlop
For the July issue of Internet Retailing, we were asked to look at how Mothercare.com and their online offering faired in regards to user experience.
A short synopsis: Mothercare is a known omnichannel success…yet from our recent online review of mothercare.com is there still some aspects of refinement still needed to improve the UX? After all, design is never done!
Read the full review on Internet Retailing (this will open in a new window) Something to say? Then get in touch in the comments section below.
Keep an eye out for our September article on Superdrug coming soon.
You might also be interested in...
Designing for Cognitive Load: Why Accessibility Must Account for Mental Effort
15 May 2026Accessibility is not just about whether someone can technically use a product - it's about how much effort that use requires. This article explores why cognitive load is a fundamental accessibility issue, how it affects users, and what organisations can do to create clearer, calmer, more inclusive digital experiences.
Read the article: Designing for Cognitive Load: Why Accessibility Must Account for Mental EffortApplying the Three Lenses Model: How to Integrate MR, CX and UX Research
21 April 2026Knowing the three lenses is one thing — here's how to actually use them together without restructuring your entire research function.
Read the article: Applying the Three Lenses Model: How to Integrate MR, CX and UX ResearchThe Three Lenses Model: How MR, CX and UX Work Better Together
16 April 2026Most organisations run market research, track CX, and test with users — but they rarely connect the dots. Here's a model that does.
Read the article: The Three Lenses Model: How MR, CX and UX Work Better Together