Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Our blog posts

Airline Web Accessibility – Part 2: Delta Airlines

7 July 2016

In this installment, we review our first airline: Delta. It’s been a chilly summer in Edinburgh, so we looked at flights bringing us into Fort Lauderdale International Airport (FLL).

Read the article: Airline Web Accessibility – Part 2: Delta Airlines

Airline Web Accessibility: Post US DOT Deadline Review Part 1

6 July 2016

Large airline carriers that fly into the United States have been on a mission to comply with newly applicable legislation in the field of web accessibility.

Read the article: Airline Web Accessibility: Post US DOT Deadline Review Part 1

Removing customer uncertainty for a good CX – its in the bag

2 June 2016

I’ve recently got a new bike and with the advent of glorious weather feel inspired to start cycling to work again. Of course I now need ‘special kit’ to go with this shiny new bike, including a pannier to carry my belongings in (mental note – do not carry so much work between home & office!).

Read the article: Removing customer uncertainty for a good CX – its in the bag

Let the fund raising begin!

24 May 2016

Each year everyone at User Vision nominates a different charity to raise funds for, and then we spend the year raising as much money as we can for them with lots of different activities.

Read the article: Let the fund raising begin!

Smart Mall in Dubai Metro

18 May 2016

Situated at Union Dubai Metro station is the ‘Smart Mall’ by trolley.ae. Smart Mall is a wall-mounted screen displaying a virtual supermarket shelf that users can scroll through to select products to purchase.

Read the article: Smart Mall in Dubai Metro

5 UX hurdles VR still has to clear

7 April 2016

Oculus Rift and HTC Vive VR headsets will soon be sitting proudly upon the heads of legions of early adopters.

Read the article: 5 UX hurdles VR still has to clear

Animal Collective at Thirstday

7 March 2016

To celebrate World Wildlife Day at the BIMA Thirstday event we hosted in Edinburgh last week, we created a fiendish animal-inspired quiz for everyone to attempt all about collective names for various creatures.

Read the article: Animal Collective at Thirstday

Information Architecture and the ‘First Click’

1 March 2016

Customers can be confused if website menus don’t offer a single clear choice about where to click first. Why is this important?

Read the article: Information Architecture and the ‘First Click’

And the winner is … User Vision!

22 January 2016

It’s not often we get to blow our own trumpet, and so it is a wonderful thing to have reason to do so.

Read the article: And the winner is … User Vision!

World Usability Day – What are you looking at?

21 January 2016

In keeping with the theme of innovation, Abi Reynolds and I decided to showcase some of the recent advances in eye tracking technology at our 2015 World Usability Day event.

Read the article: World Usability Day – What are you looking at?
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