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Thoughts

Our thoughts, ideas, news and views that make us passionate about customer experience.

Airline Web Accessibility: Post US DOT Deadline Review Part 1

6 July 2016

Large airline carriers that fly into the United States have been on a mission to comply with newly applicable legislation in the field of web accessibility.

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Removing customer uncertainty for a good CX – its in the bag

2 June 2016

I’ve recently got a new bike and with the advent of glorious weather feel inspired to start cycling to work again. Of course I now need ‘special kit’ to go with this shiny new bike, including a pannier to carry my belongings in (mental note – do not carry so much work between home & office!).

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Let the fund raising begin!

24 May 2016

Each year everyone at User Vision nominates a different charity to raise funds for, and then we spend the year raising as much money as we can for them with lots of different activities.

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Smart Mall in Dubai Metro

18 May 2016

Situated at Union Dubai Metro station is the ‘Smart Mall’ by trolley.ae. Smart Mall is a wall-mounted screen displaying a virtual supermarket shelf that users can scroll through to select products to purchase.

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5 UX hurdles VR still has to clear

7 April 2016

Oculus Rift and HTC Vive VR headsets will soon be sitting proudly upon the heads of legions of early adopters.

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Animal Collective at Thirstday

7 March 2016

To celebrate World Wildlife Day at the BIMA Thirstday event we hosted in Edinburgh last week, we created a fiendish animal-inspired quiz for everyone to attempt all about collective names for various creatures.

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Information Architecture and the ‘First Click’

1 March 2016

Customers can be confused if website menus don’t offer a single clear choice about where to click first. Why is this important?

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And the winner is … User Vision!

22 January 2016

It’s not often we get to blow our own trumpet, and so it is a wonderful thing to have reason to do so.

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World Usability Day – What are you looking at?

21 January 2016

In keeping with the theme of innovation, Abi Reynolds and I decided to showcase some of the recent advances in eye tracking technology at our 2015 World Usability Day event.

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Five steps to airline website accessibility

15 January 2016

Following the United States Department of Transportation (DOT) ruling that airline websites must meet WCAG 2.0 Level AA accessibility standards, air carriers are looking for solutions. If you are struggling to get the approach right, then User Vision can help…

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