Thoughts
Our thoughts, ideas, news and views that make us passionate about customer experience.
Our thoughts, ideas, news and views that make us passionate about customer experience.
Customers can be confused if website menus don’t offer a single clear choice about where to click first. Why is this important?
Read the article: Information Architecture and the ‘First Click’It’s not often we get to blow our own trumpet, and so it is a wonderful thing to have reason to do so.
Read the article: And the winner is … User Vision!In keeping with the theme of innovation, Abi Reynolds and I decided to showcase some of the recent advances in eye tracking technology at our 2015 World Usability Day event.
Read the article: World Usability Day – What are you looking at?Following the United States Department of Transportation (DOT) ruling that airline websites must meet WCAG 2.0 Level AA accessibility standards, air carriers are looking for solutions. If you are struggling to get the approach right, then User Vision can help…
Read the article: Five steps to airline website accessibilityNow, being a Radiohead song, there’s nothing peppy here. The song’s protagonist is clearly in some distress, singing about “a job that slowly kills you” and “a handshake of carbon monoxide.”
Read the article: UX Song of the month: No SurprisesHaving now been in the UK for two years and nine months, I recently found myself needing to renew my visa in order to continue living and working here.
Read the article: Renewing my visa, or how a poor user experience cost me £500Following the success of our first Certified Professional for Usability & User Experience Foundation training course in the UK this year, we are delighted to bring this to the UAE market in January 2016!
Read the article: Bringing CPUX Training to the UAESince my background is in Information Architecture (IA), I thought I would introduce our World Usability Day guests to what I think is an innovative technique for assessing user needs through the Top Task Identification method.
Read the article: World Usability Day – Top Tasks activityIn light of this year’s theme of ‘innovation’, I wanted to highlight the importance of prototyping ideas to generate innovative solutions.
Read the article: World Usability Day – ‘Problems to Prototypes’ WorkshopTopshop are pretty on the ball when it comes to trying out new ways of improving the user experience.
Read the article: Topshop’s foray into bPay – wearable tech