Understand what makes your users tick
Simply acting on a business’ intuition carries a great risk of creating solutions that baffle users, eventually deterring them from your organisation or business.
Understanding your users and the tasks they perform (or want to perform) is the essential first step to creating user-centred designs and great user experiences. Many businesses apply web analytics or market research to gain some idea of how users interact with them, however getting deeper insights and empirical evidence from researching users in context gives the most accurate picture.
How do we help?
User needs research is the best way to start a project. It provides valuable insights that can be combined with our understanding of your business goals to create a set of user experience success criteria.
User Vision applies several methods including task analysis, ethnographic research, surveys and qualitative research to fully understand user goals and experiences. We analyse the findings and describe the results through reports and personas that capture their knowledge, motivation, experience and demographic factors.
To learn more about how User Research can help you, contact us to discuss your specific requirements.
You might also be interested in...
We are family!11 September 2020
User Vision has joined together with the best in class research, insight, innovation, econometrics and analytics organisations to create a powerful and unique offering - meet Destination 5.0!Read the article: We are family!
The UX Toolbox - True Intent30 June 2020
Optimise your user experience effort and budget by understanding your customers’ true intent.Read the article: The UX Toolbox - True Intent
Applying service design & UX in the fight against the virus29 March 2020
As the world fights a pandemic, any technical solutions should incorporate excellent user experience design. We are keen to contribute to the design of the best user experiences as cost effectively as possible.Read the article: Applying service design & UX in the fight against the virus