A review of Aldi for Internet Retailing

Back in March Aldi launched a new website focusing on wine e-commerce.  As part of our monthly contributions to Internet Retailing(this will open in a new window) we provided a high-level review which has just been uploaded.

A short synopsis: Aldi started their foray into e-commerce by supplying wine, by the crate load.  The website has the fundamentals we all expect from an e-commerce website these days however, there are certainly areas they could improve upon, such as the uninspiring homepage and limiting page scroll stoppers to the repetition of copy and missing accessibility markup.  Aldi do however make it easy enough to sign up and work through their checkout process, keeping the user well informed throughout of what they’re buying, what it’ll cost and the postage options.

Read the full review(this will open in a new window)