QVC’s Virtual Changing Room

The online retailer QVC has recently been experimenting with the latest in augmented reality on the Berlin high-street. Situated in the Mall of Berlin, a QVC virtual changing room invites passers-by to ‘try on’ garments from their online store collection.

The show-case of technology marks how QVC are looking to enhance their service experience for users in the digital age.

When shopping online, one of the main pain points is the lack in ability to see how a garment fits against a specific body type.

This then lead to much hesitation around a potential purchase with users questioning – will it fit correctly, what does it look like on and what size would be the best fit for my shape?

In response, the virtual changing room attempts to help users visualise what the garment may look like when worn.

Garments and accessories are projected against the user’s profile through a screened mirror which they can then mix and match using their hands to navigate content.

In its current state the technology is still very much in development with some usability issues.

The mirror is unable to accurately measure the user’s body shape and so the projection is merely a rough estimation on what the outfit would look like on the user in reality.

Furthermore selecting certain calls to action can be inaccurate with jittery feedback however it is an exciting suggestion as to the future form for online shopping.

Check out the video below to see the QVC virtual mirror in action.