The link between GDPR & UX The General Data Protection Regulation (GDPR), which is designed to enable individuals to better control their personal data, comes into effect on 25th May 2018. Whilst there is plenty of advice out there on … Continued
Although first published almost 20 years ago, Jakob Nielsen’s 10 general principles for interaction design are still incredibly useful and relevant in the field of interaction design. For example, in his principles, he talks about “Consistency and Standards” which is … Continued
ASOS have a new visual search tool. Does it provide the user experience we’ve come to expect from this retailer? We at User Vision love ASOS – as the steady stream of packages we get delivered to the office will … Continued
The arrival of the digital age has disrupted the retail banking industry and changed the relationship between us and our banks. Where banking once meant going into our local branch and interacting with people face to face, digital channels like … Continued
How successful have chatbot been? We look at a few ‘bots’ in situ to see how they work and whether they are a useful customer experience tool.
Prior to our upcoming Top Tasks Masterclasses in Edinburgh and London, Gerry McGovern recently took the time to have a Q&A session with us to give an insight into the history behind Top Tasks, the methodology and lots more. Q1. … Continued
What in fact are conversational interfaces, how do they work and what are the incentives for brands to develop a chatbot?
Conversational interfaces & chatbots are a hot topic for 2017, but what actually are they and how do we go about interacting with them?
User Vision have joined forces with Gerry McGovern, a highly-regarded speaker and author to bring to the UK two masterclasses on his successful ‘Top Tasks’ management model.
This article reviews a particularly nice example of how service design was used to fix a behind the scenes problem (in this case too many returns for online retailers), which in turn improved the overall customer experience and boosted sales. What I’m referring to is how to help customers to choose the right size when ordering clothes.
From websites to applications, to sat navs, all user interfaces require testing to ensure they meet the requirements of the end user. You can use the lab or you can, and should where possible, test in situ. No more so was this the case than with my recent testing of a new sat nav system on the roads of Edinburgh. Here I’ve shared some of my learnings for anyone else considering such an exercise.
Over the past week, we conducted 6 mini accessibility audits of popular online retail stores. Our aim was to help raise awareness of online accessibility by taking a quick look at how well these brands conformed to WCAG 2.0 guidelines. … Continued