Google+ versus Facebook – a UX showdown

This interactive exercise on Google+ Vs Facebook was done as part of our World Usability Day event held at User Vision’s head office.

google + logoIn June Google launched Google +, a social networking site with functionality and design to rival Facebook. Despite a promising start for Google +, the number of new sign ups and the amount of content being shared has dropped significantly.

For World Usability Day we conducted some informal user testing to investigate a central feature of these social networks – how they cope with sharing different types of information with different people.

What we looked at

facebook logoParticipants were asked to carry out three similar tasks using both Facebook and Google +. These tasks compared how well these sites performed in terms of:

  • Dividing contacts into different categories.
  • Sharing photos with select groups.
  • Sharing a status update with a select group.

Participants rated how difficult they found both of these tasks on each website. After completing these tasks participants questions about how they found the experience on both these websites.


social mediaGoogle + was found to be an easier website on which to complete all of the prescribed tasks on. This was due to participants finding the controls needed to complete these tasks more apparent on Google + than on Facebook.

On Facebook users felt they had to go through more substructures to complete the task and it had more perceived complexity.

Despite this finding the general consensus among participants was that they would continue to use Facebook as all of their contacts used this site.

As not as many people used Google + regularly there was less dynamic content to keep people interested and clicking.

Have your say

Related services

Related quotes

Find Out More

See how we can help you deliver great user experiences.
Contact us to get started
Prefer to speak to someone?
Call us on 0131 225 0850
Email us at [email protected]