Information Architecture & Navigation
Information architecture (IA) is about organising your content so that it makes sense to your users and lets them find what they seek easily. A properly constructed IA is the backbone of any good digital experience, whether it be on desktop or mobile.
We’ll cover the role of Information Architecture and the best methods to apply throughout your design cycle. We start with the ways to research the IA with your users. We will then cover other fundamentals such as creating Taxonomies (how content is grouped together), and how to classify and label content. We will show you what tools you can apply to research the current and preferred IA with your users and then create a solid IA based on data. We will discuss the role of in-site search engines. Finally, we will look at the various options for presenting menus and other navigational structures.
Choose this course if you are interested in
- Fundamentals of Information Architecture and key IA components such as taxonomies, categorisation, and labelling of your content.
- How to perform the research that will provide the insights to create a better IA: interviews, surveys, card sorting, tree testing, search query analysis and more
- How to design for user expectations when creating an IA: exploring user’s mental models (thought processes), top tasks and decision-making processes.
- Fundamentals of Search: How to research the effectiveness of your current site search, analysing search queries, the role of metadata and your search database.
- Tools and methodologies available to create, analyse and test site structures. How to run card sorting and tree testing activities and how to apply insights to create an optimised IA.
- How to document information architectures, including site maps, blueprints and content inventories
- Which types of navigational structures and designs (menus, etc) you can adopt to help guide your users through your site and make content easily findable.
What to expect on the day
Throughout the day, we run several activities, based on case study material, where you will get the opportunity to run card sorts, analyse the results and then create and then test an IA. You will walk away with ideas and methodologies that you can apply immediately. During the hands-on activities, you will work on your own and collaborate with fellow classmates in groups.
You will receive a print-out of all training materials and course activities. There is no exam in this course but all successful participants will receive a certificate of completion at the end of the day.
The following cancellation policy applies to all bookings made:
- 30 days or more before training – full refund or attend a future course date
- 15-29 days prior to training – 50% refund
- 7-14 days prior to training – 25% refund
- 6 days or less prior to training – no refund
You are most welcome to send a substitute for the originally booked delegate at any time by notifying us of their details. User Vision reserves the right to cancel all or parts of the course if an insufficient number of people register for the course.
About Stephen Denning
Stephen Denning is Director of User Experience at User Vision, where he leads the team of consultants supporting organisations around the globe to put user insight at the centre of product and service design. He has been around the technology industry for over 20 years and in that time, has had the opportunity to work with governments, banks, airlines, hotel groups, mobile networks, global retail sites and even a supercar manufacturer! Over the years, Stephen has delivered training to universities, companies and the general public, and has presented at local, national, and international conferences.
Specialisms and interests: User research methodologies, interaction design principles, eye-tracking, prototyping and UX strategy.
You will receive an online link to access the course in the coming days.