Our approach

We believe that the best user experiences are created when UX is an integral part of an organisation’s business strategy as well as their digital interfaces. So whether we are conducting a full-scale user experience audit or specific tactical research, our approach is to start by learning about your business and your customers.

To truly unleash the potential of UX, we first need to understand your organisation’s and customer’s needs and translate this into a user experience strategy applied from the earliest design stages. We’ll also help define the metrics to measure your user experience – whether it is success rates, conversions, customer satisfaction or other goals.

Armed with knowledge about your customers and your user experience strategy, we are well placed to keep you on track through specific services such as expert evaluations, usability testing and rapid prototypes.

Once your solution is launched we help make sure it stays user-focused. We apply a range of tools to perform ongoing research and spot opportunities to improve the experience in the ever-changing digital landscape.

Let’s get started

Call 0131 225 0850 or email us and take the first step towards improving the user experience and effectiveness of your site.