Wednesday 5th September 2018

Designing for Humans

How to apply psychology principles to create better designs and customer journeys

Book your place



1 day course in Edinburgh


Choose this course if you are interested in

Excellent and relevant content. Hugely knowledgeable trainers. Very easy going, open and discursive day.


Training Delegate

Understanding more about the human mind and how people think

Good design is based on a deep understanding of how we humans think and operate. 

In this course, we will cover areas such cognitive biases, emotion, decision-making processes and persuasion and influence. We will discuss how these principles relate to design and show you how you can apply them to your own designs and customer journeys to create more intuitive, effective, and pleasant customer experiences.

Fundamentals of perception in design and how to make use of Gestalt principles to create more engaging designs
What you will learn
Principles of persuasion and influence and how best to employ them in your customer journeys
How to design for memory, user attention and focus
How people make choices, and how cognitive biases impact even seemingly rational decisions

How to design for emotional experiences to create more pleasant engaging experiences.

What to expect on the day

Throughout the day, you will get the opportunity to work individually and within teams to solve design problems by applying what you have just learnedOur training includes lots of examples of good practice and you will walk away concrete takeaways as how to apply this to your own designs.

You will receive a print-out of all training materials and course activities. There is no exam in this course but all successful participants will receive a certificate of completion at the end of the day. 

Book your place
The venue
This course will be run from User Vision's offices located in the heart of Edinburgh's city centre:

55 North Castle Street


Very informative, tutors are extremely knowledgeable. I would definitely recommend this course.

HomeCoursesTrainersContact Us

+44 (0)131 225 0850

Main User Vision Site

Contact Us

Return to main User Vision site:

User Vision Limited | Telephone 0131 225 0850 (Edinburgh), 0207 917 1840 (London). 
Registered in Scotland 204097.
Registered office: 55 North Castle Street, Edinburgh, Scotland, EH2




Learning how to create more fluid, intuitive user experiences and customer journeys

Ensuring human centred thinking is at the core of your designs

Gaining a better understanding of the principles of persuasion and influence to improve conversion

Related courses

We run many other courses, covering the full range of UX topics. 

UX Strategy

Leading your organisation towards a culture of customer first 

Fundamentals of User-Centred Design

Designing products that work for people

Training Delegate

Any comments, questions or feedback?

We would love to hear what you think about our new website and courses. 

Is there anything missing or that you would like to see?


Stephen Denning

Stephen is Director of User Experience at User Vision, where he leads the team of consultants supporting organisations around the globe to put user insight at the centre of product and service design.  He has been around the technology industry for over 20 years and in that time, has had the opportunity to work with governments, banks, airlines, hotel groups, mobile networks, global retail sites and even a supercar manufacturer! Over the years, Stephen has delivered training to universities, companies and the general public, and has presented at local, national, and international conferences.

Specialisms and interests:   User research methodologies,  interaction design principles, eye-tracking, prototyping and UX strategy. 

Abi Reynolds

Abi has been involved in research and user experience for over 10 years. Starting off with setting up and running a usability lab in a College she then moved to leading in-house research teams. She is now enjoying leading a small team of consultants working with a range of clients supporting them build their own in-house UX strategies and helping them bring more user centred design to their organisations.  

 Specialisms and interests:   User research methodologies and processes, interaction design principles and developing UX strategy. 

Fix the following errors: