User Vision’s Chris Rourke is hosting a session at the Northern User Experience (NUX) Camp in Leeds on User Experience Design for Travel, Tourism & Hospitality Industries.
In this workshop Chris will first give an overview of why travel is such a challenge and the key design principles to support customers as they discover and book travel and hospitality. He’ll draw on examples of innovative, compelling and intuitive ways of presenting travel & leisure information online.
Participants will learn about the psychology of booking travel and the key barriers to researching and booking travel as well as some quick tips for performing user research in this sector.
In the 2nd part of the workshop, participants will put this into practice through interactive exercises. The first of these will focus on preparing and performing user needs research for a travel service, and during the second they critically evaluate existing travel and tourism websites to identify what’s working well – and not so well – in terms of the end customer experience.
See the NUX Camp site for further details of the other speakers at this popular user experience event.