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Measuring the customer experience with Top Tasks – Edinburgh

Apr 2018

User Vision has partnered with Gerry McGovern, a highly-regarded speaker and author, to bring two masterclasses on his successful Top Tasks management model to the UK. One will be held in Edinburgh on the 20 April 2018 and one in London on 19th April 2018

A masterclass on measuring the customer experience

The key to successful digital transformation is customer-centricity. As many companies have shown, the best way to put the customer first is to ensure the main tasks they want to perform are easy to complete.

This masterclass will give you the methods to focus on what your customers really want because giving people what they want—quickly and easily—is the foundation of a great customer experience.

Gerry McGovern’s methods ensure companies apply a proven, structured approach to identifying the most important functionality and tasks that site visitors seek. Improving access to the core content is fundamental to customer success and is the foundation of great customer service. The Top Tasks and Task Performance Indicator methods have been applied by hundreds of organisations across the globe including Microsoft, The European Union, Cisco and Google.

You will learn how to build a solidly reliable management model around Top Tasks and the Task Performance Indicator, two essential metrics of the customer experience. By applying these methods you can demonstrate to management how increasing task success and reducing time has positive impacts on revenue and costs.

What you will learn:

1. Cutting edge techniques to clearly identify customers’ top tasks
2. How to measure the performance of your customers’ top tasks
3. How to create task questions for observation and measurement
4. How to select participants
5. How to run a remote test
6. How to analyse and present results from Top Tasks and Task Performance Indicator approaches

This Masterclass is ideal for managers of digital teams, customer experience and content professionals and online marketers. Prices start from £300* and include lunch and a signed copy of Gerry’s latest book Transform.

For the Masterclass event agenda and to sign up, please visit our Eventbrite Registration page.

Gerry McGovern always delivers talks and workshops that our audiences love. He has given the best-rated talk at Webdagene ever (in 2008) and he gave the best-rated talk at Webdagene in 2015. Great content and great outcome.

Sesilie Halland – Manager Webdagene / conferences by Netlife Research

Want to pay by invoice? Email us at [email protected]with your business email and address and we’ll handle the rest for you.

Early bird tickets on offer until 9 March 2018 only

3 for the price of 2 offer available on full price tickets- please email [email protected] for more details.

Cancellation policy

The following cancellation policy applies to all bookings made:

  • 30 days or more before training – full refund or attend a future course date
  • 15-29 days prior to training – 50% refund
  • 7-14 days prior to training – 25% refund
  • 6 days or less prior to training – no refund

You are most welcome to send a substitute for the originally booked delegate at any time by notifying us of their details. User Vision reserves the right to cancel all or parts of the course if an insufficient number of people register for the course.

Venue information

Edinburgh Training and Conference Venue

16 Saint Mary's Street Edinburgh, EH1 1SU United Kingdom


20 April 2018 , 9:00 am - 4:00 pm


Book now
Prefer to speak to someone?
Call us on 0131 225 0850
Email us at [email protected]