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Breakfast Briefing – EU Cookie Directive – What you need to know and do

Jul 2012

Due to a huge demand regarding this topic we are going to hold another EU Cookies Breakfast Briefing on the 15th May 2012. Please sign up now! We ask that you please limit your company to 2 tickets.

It’s controversial, its far-reaching and, if you have a website, its coming your way. Yes, the EU Cookie Law is coming into force in late May and all sites using cookies will need to take measures to inform visitors of their use of cookies and offer means of controlling that.

The law has raised the passions of internet marketers and web managers, not least because it has legal consequences, and can have drastic effects on your visitor insight through web analytics. And if not handled properly it will not do the user experience any favours either.

For this special free Breakfast Briefing we bring together two experts in their fields to share their experience from advising clients on best practice in preparation for the new law.


Breakfast served 8am
Talk starts 8.15am
Talk ends 9.15am
Q & A till 9.30am

The breakfast briefing will cover :

  • The legal aspects – why the old law was changed, what the new law says, the Information Commissioner’s guidance, what compliance means in practice, enforcement and penalties
  • The analytics & technical aspects – impact that the EU Cookie Law could have web analytics insights and what are the best ways to handle it, and what it means for your web analytics

We will conclude with a general discussion on the impact for user experience, and show some of the various ways that companies large and small are planning for the regulations. Do you have a solution planned for the EU Cookie Law? Why not bring it along and share your experience and plans as well?

The breakfast is absolutely FREE. Places are limited so please sign up if you are interested. Hope to see you there! #uvbreakfasts

About our Speakers:

The main presentation will be given by two friends of User Vision with extensive legal and technical expertise in this area

Martin Sloan is an associate in the Technology, Information and Outsourcing Group at Brodies LLP. He is a member of the Technology, Information and Outsourcing Group at Brodies LLP. Martin regularly advises clients on data protection, technology and IT law issues, and has a particular interest in law and regulation applying to social media and the internet. Martin is also an expert on the application of disability discrimination law to websites, IT and mobile apps, and has written and presented regularly on this subject.Martin is recommended by Chambers and Partners 2012 in relation to data protection advice, and by Legal 500 2012 in relation to IT and telecoms. Martin blogs regularly at http://techblog.brodies.com and you can follow him on Twitter on @lawyer_martin. #uvbreakfasts

Andrew Hood is founder and Managing Director of Lynchpin, a leading web analytics consultancy with clients including Experian, BSi, Cartoon
Network and the Guardian.” Andrew’s marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com. He then joined search company ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business. #uvbreakfasts

Venue information

User Vision Head Office

55 North Castle Street Edinburgh, EH2 3QA United Kingdom


9 July 2012 , 8:00 am - 9:30 pm


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Call us on 0131 225 0850
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