On World Usability Day, we introduced the Top Task Identification methodology to our visitors in the form of an activity in which they had to pick the top 5 and bottom 5 tasks as voted by visitors to three websites. The fact that our volunteers had such difficulty in doing so shows that it is not easy to determine the needs of site users (in order to develop a customer-centric IA) without actually asking them to voice their opinions.
On World Usability Day we conducted a workshop around Prototyping. Find out what prototyping is, how we conducted the workshop and our guests thoughts on the exercise.
Topshop have tried something new by making contactless pay fashionable. Is this the future of payment or just the start of a craze?
This months UX song focuses on an iconic band who, in our eyes, highlight satisfaction in UX.
Our 10th World Usability Day was all around the theme of innovation – and what a great time we all had …!
We’ve compiled the results of our first innovation survey – do these findings mirror your experience?
Travel through the ages Back in the 60’s it took my mother at least a month of her wages as a secretary to get a flight to London for the weekend. 20 years ago when I first worked in London, … Continued
Survey frustrations and the value of data I was doing a bit of online shopping recently, and I saw an invitation on one retailer’s website to participate in a short survey. Of course I’d do that! I’m always happy to … Continued
Unlike other conferences rooted around user experience, UCD 2015 took an alternative approach by focusing holistically on humanity in digital landscapes. This conference was not focused on sharing UX tools and techniques but instead on thinking about how understanding humans … Continued
Our newest Consultant, Mark Crowley, delivers enhancements to our IA service approach.
We all know that emotion trumps reason in the best sales environments and many retail environments take advantage of this by creating a relaxing, comfortable and sales-conducive ambiance in their stores. With the rapid growth of virtual reality systems including … Continued
Our latest #UVUXPlaylist entry comes from the wonderful Julie Andrews!