Persona Power: Embracing Diverse Needs for Inclusive Experiences

Online

May

09

Overview

Accessibility Masterclass Series logo

Personas are an important tool to help your teams build empathy with your users. They are rich descriptions of fictional users, grounded in research and representing a diverse range of attributes and behaviours of your users.

Discover the power of personas at understanding and communicating the diverse needs of your user base. Learn how to create effective personas, and how to maximise the critical role they play in designing inclusive experiences.

Who will benefit

Designed for web developers, marketers, designers, and diversity advocates, this session delves into crafting effective personas to drive empathy and understanding, ultimately leading to more inclusive digital experiences for all users.

Timings

The webinar timings are as follows:

  • start at 2pm (BST)
  • end at 3pm (BST)

We aim for each webinar to last 45 minutes, allowing 15 minutes for questions. Anything we cannot fit into this time we are more than happy to take a note of and send our response to you collectively after the event.

Your trainers

About Duncan Stephen

Duncan has significant experience in enabling people to adopt human-centred approaches to the delivery and continuous improvement of services, websites and digital products. I identify how products and services are performing, and where they can be improved to deliver the best experience. Most of his experience has been in higher education. I have also worked on digital and research projects for small businesses, in the third sector, in public affairs and government.

Duncan is an agile-certified project manager, and I have a track record in successfully integrating human-centred approaches with agile ways of working. He is also an accredited service designer, and his work considers people’s wider experience across multiple touchpoints. User experience brings together his interest in web technologies with his background in social science. His degree is in economics and politics, and Dunca has a particular interest in behavioral science. This helps him understand what makes people tick. He enjoys incorporating this knowledge into his work to improve technology-focused services that need to be more human-centred.

In his spare time, he enjoys cycling, running, and walking to explore new areas.

About Keith Allan

Keith is a skilled Principal Accessibility Consultant with experience in User Centred Design and a passion for creating inclusivity in technology through effective accessibility. Keith has experience working with web designers, developers and project managers on multiple accessibility projects with clients in the public sector, retail and financial services. Through his client engagements he regularly applies his skills in Accessibility Testing, Web Design, Accessibility mentoring and Usability testing with people with disabilities.

Course Access

You will receive an online link to access the course in the coming days.

Looking for training for you or your team? Talk to us. Get in touch