If you were building a house, an architect would draw up plans for you at the start. In the digital world a well-planned information architecture (IA) does that job.
What is it all about?
Information architecture (IA) is the backbone of your site, software or app. As the basis of your navigation it helps users find their way around quickly and easily, enticing them to browse and interact more.
Carefully planning your IA with user input is essential for complex, multi-layered websites usually found in industries such as finance, publishing and e-commerce and the public sector. We’ve worked in all these areas and know the best ways to research the user needs, design an effective IA, and evaluate this thoroughly.
A well-planned information architecture delivers many benefits such as:
- Shorter search times
- Less effort to find the right information or services
- Increased customer satisfaction and retention
- Improved internal productivity for staff using intranets
Your users will also find it easier to understand the structure of your website or application, and the benefits of an optimised IA will apply across all technology platforms.
How do we help?
User Vision’s information architecture (IA) development is tailored to your needs, applying practical methods based on industry best practice.
Through techniques such as card sorting and tree testing, we involve end users to get their perspective on the best structure of your information.
With these insights and a clear understanding of user journeys and priorities, we create essential milestones of user-centred design such as site maps, wireframes, customer journey maps and content guidelines that can be used to brief the graphic designers and technical teams as the development evolves.
To learn more about how Information architecture can help you, contact us to discuss your specific requirements and individual opportunities.