Making your products and services more accessible ensures you reach your widest possible audience – including those with disabilities.
What is it all about?
A highly accessible website has commercial, legal and ethical benefits for your business.
Users are no longer restricted to PCs and laptops; they access your information from any number of platforms, including smart phones and tablets. Are you sure your site is easily used on these?
What’s more, in the UK alone there are over 8 million disabled people, some of whom are very prolific online.
Making it easy to find your business or organisation not only helps you benefit from this market, but also ensures you fulfil your duty under the Equality Act in the UK and other disability requirements around the world.
The original vision of the Web was to make information available to everyone regardless of disability. Embracing this philosophy shows your customers your inclusive and ethical approach to business.
How do we help?
We take the guesswork out of accessibility. Our experienced team tests your design and content across diverse assistive technologies, with a range of different users to identify where you are meeting accessibility best practice and where further work may be needed.
Accessibility Gap Analysis
Customers interact with your business across a number of different touchpoints and will vary depending on which channel they are using, the type of journey they are on (e.g. new customer fact finding or returning customer) and the information they are looking for.
The gap analysis identifies the weak links and enables you to fulfill that potential so that your accessible services and products are found and utilised by the customers that need them.
We take a holistic look at your business by reviewing the customer journeys and the services, products and systems that you offer.
By doing this we understand the different customer needs and can identify any gaps in the customer journey.
User Vision audits and evaluates your site accessibility using various means, from automated accessibility tools through to manual code checks and using assistive technology such as screen readers, magnifiers and switches.
Using these various methods helps us identify the issues, describe who will be affected by them and devise the best solutions.
Through our detailed web accessibility evaluations we can help you achieve your accessibility goals, whether that is complying with the W3C’s Web Content Accessibility Guidelines 2.0 or your own internal, organisational guidelines.
Testing with Disabled Users
No matter how well you comply with technical guidelines, testing with people who have various disabilities always provides useful insights. We will test with people with disabilities to ensure your site, software or mobile app is truly inclusive and provide feedback on their experience.
You can even observe these tests – a powerful reminder why you should strive to make your site as easily accessible as possible.
We have extensive experience performing testing with people with disabilities and have a large database and reliable recruitment partners to ensure that we can involve the appropriate participants.
Accessibility Training Courses
Our accessibility training is geared to your team’s needs and level of knowledge and understanding. Check our events calendar or contact us directly to arrange a session for you.
We provide the following accessibility training courses:
- Introduction to Accessibility
- Developing accessible experiences
- Testing web accessibility
- Designing accessible web experiences
We also offer bespoke courses tailored to meet the needs of your team. We can prepare and deliver short (or longer) sessions according to your requirements, enabling you to skill up your team in the aspects of web accessibility that are most relevant to you.
Inclusive design strategy
An inclusive design strategy details the importance of meeting the needs of all your customers whilst providing practical steps and advice to helping your business implement a more customer centric approach.
The aim of the strategy is to embed User Centred Design practice into the business processes so that accessibility becomes part of the “business as usual” approach rather than a stand-alone and more expensive initiative.
It will usually start with a vision and mission statement from the CEO / Chairman or Board of Directors. This provides the driver and context for the strategy to be used at every level within the business.
The strategy can then be used to inform all customer and employee focused projects to enable the business to deliver more accessible and inclusive services, systems and products.
We can help you in a number of ways from performing co-design workshops with senior stakeholders to identify the vision and mission statement of the strategy, right through to preparing an outline and summary of the strategy document.
To learn more about how User Vision’s Accessibility audits can help you, contact us to discuss your specific requirements and individual opportunities.