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Designing for Humans

How to apply psychology principles to create better designs and customer journeys

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1 day course in Edinburgh


Jessica Cameron

Choose this course if you are interested in

Excellent and relevant content. Hugely knowledgeable trainers. Very easy going, open and discursive day.


Training Delegate

Understanding more about the human mind and how people think

Good design is based on a deep understanding of how we humans think and operate. 

In this course, we will cover areas such cognitive biases, emotion, decision-making processes and persuasion and influence. We will discuss how these principles relate to design and show you how you can apply them to your own designs and customer journeys to create more intuitive, effective, and pleasant customer experiences.

Before embarking on a career in UX, Jessica Cameron completed a PhD in social psychology at Stanford University. She has applied her qualitative and quantitative psychology research skills, gained by investigating how people make decisions both on and offline, to the field of UX. Jessica has considerable experience in lab-based and remote user testing, survey design, statistical analysis, benchmarking, and ethnographic research and observation. She regularly presents on these at UX conferences and other events.

Specialisms and interests:  psychology and influence, metrics and benchmarking, user research methodologies.

Fundamentals of perception in design and how to make use of Gestalt principles to create more engaging designs
What you will learn
Principles of persuasion and influence and how best to employ them in your customer journeys
How to design for memory, user attention and focus
How people make choices, and how cognitive biases impact even seemingly rational decisions

How to design for emotional experiences to create more pleasant engaging experiences.

What to expect on the day

Throughout the day, you will get the opportunity to work individually and within teams to solve design problems by applying what you have just learnedOur training includes lots of examples of good practice and you will walk away concrete takeaways as how to apply this to your own designs.

You will receive a print-out of all training materials and course activities. There is no exam in this course but all successful participants will receive a certificate of completion at the end of the day. 

Register your interest
The venue
This course will be run from User Vision's offices located in the heart of Edinburgh's city centre:

55 North Castle Street

Abi Reynolds

Abi has been involved in research and user experience for over 10 years.  Abi is now enjoying leading a small team of consultants working with a range of clients from across industry to help them better understand the behaviour and needs of their customers and help them translate that into good design.  Abi is particularly interested in how people engage with technology and blogs about this on http/  Abi regularly speaks at UX events throughout the UK and is a popular trainer in our in-house training courses.  

Specialisms and interests:  user research methodologies and processes, interaction design principles and how to apply psychology principles to create better designs.


Very informative, tutors are extremely knowledgeable. I would definitely recommend this course.

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+44 (0)131 225 0850

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User Vision Limited | Telephone 0131 225 0850 (Edinburgh), 0207 917 1840 (London). 
Registered in Scotland 204097.
Registered office: 55 North Castle Street, Edinburgh, Scotland, EH2




Learning how to create more fluid, intuitive user experiences and customer journeys

Ensuring human centred thinking is at the core of your designs

Gaining a better understanding of the principles of persuasion and influence to improve conversion

Related courses

We run many other courses, covering the full range of UX topics. 

UX Strategy

Leading your organisation towards a culture of customer first 

Fundamentals of User-Centred Design

Designing products that work for people

Training Delegate

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