Want to understand how to quantify user experience and show how your activities contribute to organisational goals and impact the bottom line?
In this course, we will look at how to develop a UX measurement plan and investigate the UX performance metrics you can use to monitor and measure the impact of your UX activities. We will then bring you through a benchmarking framework we have developed to evaluate the user experience of key customer journeys, both over time and against your competition. We will show you which tools and techniques you can use to gather on-going feedback on UX performance and communicate the results in a digestible and meaningful way.
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This course can be taken on its own but also fits well with the Strategy course, and works best as a second-day follow-up to that offering. Details on UX Strategy course.