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UX & GDPR – Building Customer Trust With Your Digital Experiences

Feb 2018

The General Data Protection Regulation (GDPR) is rapidly moving from being a consideration on the horizon to now being an immediate issue.  With only a few months now until enforcement begins, according to experts like Experian, many organisations are still not ready.  The sheer scale of data protection issues can make it difficult to know what needs to be done and where to start, particularly from a digital perspective, where a lot of personal information is captured in the first place.

However, with more and more personal data being shared, coupled with increasing customer awareness of issues of data use and privacy, the introduction of GDPR can also be seen as an opportunity to build trust with your customers.  In a recent Experian survey, 72% of companies said that data quality issues had affected trust and perception by their customers, and that 64% claimed that inaccurate data is currently undermining their ability to provide an excellent customer experience.  This challenge falls on the doorstep of many teams in an organisation, including legal, engineering, and customer service, but as those tasked with designing the digital interaction with customers, the UX team also have a huge responsibility in ensuring that data is captured with simplicity, clarity and transparency.

Next in the series of popular User Vision breakfast briefings we will look at this issue from both the legal and UX perspectives.  We will be joined by Andy Harris, Head of IP and Commercial Contracts Team at MBM Commercial, who will give an overview of what GDPR entails and the key issues from a digital perspective.  Stephen Denning, UX Director at User Vision, will then take a look at some of the practical implications of GDPR from a UX and interaction design perspective.


Timings for the briefing are as follows:

8am:       Breakfast served

8.15am:  Briefing

9am:       Q&A

9.30am:  Wrap Up

Venue information

User Vision

55 North Castle Street Edinburgh, EH2 3QA United Kingdom


February 8 , 8:00 am - 9:30 pm


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