As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You’ll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.
The course will help you understand the standards (e.g. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. You will look in detail at usability principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability.
Working through the usability lifecycle, you’ll discover practical methods including persona and scenario creation, rapid prototyping, creating usability metrics. You’ll also take part in exercises applying informal usability assessment and testing methods.
Course Requirements: For this course use of a wi-fi enabled laptop is highly recommended.
Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.
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