As the cost of acquiring traffic continues to grow, more website owners see usability as a key value generator.
This course aims to give a solid foundation to this wide-ranging subject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles.
Who is the course for?
Anyone involved in website conversion who wants to gain a better understanding of the principles and learn how to apply best practice. Suitable for in-house or agency staff with some previous experience of website terminology.
What will I learn?
The course will help you understand the standards (ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. We look in detail at usability design principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability in Web 2.0 sites and human-centred design processes for interactive systems.
Key learning outcomes
- Understand the role and benefits of usability as part of an overall ecommerce success strategy
- Core usability principles explained and demonstrated through practical examples
- Profitable tips for merchandising and selling online, from the home page to the checkout
- Introduction to user-centred design methods that can be applied during your site development
About the Trainer
Chris Rourke, founder and managing director of User Vision, has over 20 years consultancy and training experience in usability and human factors applied primarily to websites, software, mobile and consumer products.
As he grew User Vision, the services offered to encompass web accessibility, and the full end to end user centred design process from user research through to usability testing and post launch monitoring and optimisation of the user experience.
Chris has worked with clients across all sectors including financial services, public sector, retail e-commerce, travel and tourism, charity, media, telecoms pharmaceuticals and others. Clients include RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Orange, Nokia, the Scottish Government and Houses of Parliament among others.
Qualified in both Engineering Psychology and Ergonomics, Chris founded a new chapter of the Usability Professional’s Associations (UPA) in 2005, served as President of the Scottish Chapter of the UPA and is a member of various professional organisations, including the British Human-Computer Interaction Group (BHCIG).
An engaging and dynamic speaker, Chris is regularly invited to speak at industry events and has recently spoken at the UPA conference in the US, Internet World, and the Andicom conference in South America.
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