This one-day course will cover the core principles of mobile user experience and provide up-to-date information into how real mobile users behave and how the web development industry is responding to the latest trends.
Many companies are finding their traffic via mobile devices is exceeding the traditional desktop platform and are recognising the importance of ensuring a positive mobile user experience.
This one-day course will provide research insight into mobile user behaviour, how to apply the key principles of mobile UX design, and the best techniques for testing and validating your mobile UX decisions. You’ll receive step-by-step practical guidance in improving your own mobile site or app design. You’ll gain the hands-on skills to implement best practice and generate optimum results from your mobile properties.
Book your place to gain the practical skills to apply user experience design for your mobile projects.
Who is this course for
Anyone involved in planning, designing or developing websites, apps or content for an audience that includes mobile users.
What will I learn
- Learn to implement user-centred design for maximum business benefit
- How to improve performance and engagement levels of your mobile site or app
- Ways to boost mobile sales and marketing ROI by implementing simple UX principles
- How to manage specific challenges in mobile usability and user experience
- Methods to optimise results by testing usability and UX to deliver the most effective experience
The course covers:
- Mobile Industry & Audience Trends
- Mobile Apps Vs Mobile Websites
- Mobile Design – interface and interaction design guidelines
- Responsive Design in a Multi-Platform World
- Mobile Usability Guidelines
- Mobile Usability Testing
About the Trainer
Chris has over 20 years commercial experience in usability, accessibility, human factors consultancy and training.
Chris has worked with a range of clients including Hewlett Packard, Dell Computers, NCR, Houses of Parliament, Emirates Airline, DirectGov and many other commercial and public sector clients in the UK and abroad.
Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.