How to organise content on your site so users can find key content quickly and easily.
Information architecture (IA) is about organising your content so that it makes sense to your users and lets them find what they seek easily. A properly constructed IA is the backbone of any good digital experience, whether it be on desktop or mobile.
We’ll cover the role of Information Architecture and the best methods to apply throughout your design cycle. We start with the ways to research the IA with your users. We will then cover other fundamentals such as creating Taxonomies (how content is grouped together), and how to classify and label content. We will show you what tools you can apply to research the current and preferred IA with your users and then create a solid IA based on data. We will discuss the role of in-site search engines. Finally, we will look at the various options for presenting menus and other navigational structures.
For more information on this course, click here.