In recent years, the importance of delivering an excellent user experience in the products and services we produce has become more widely understood and accepted.
As a result, many more organisations are beginning to embed user experience practice into their working practices, investing time and money into the resource needed to undertake this work.
However, the move from the UX wilderness to the promised land of UX-driven organisations is not a simple, or quick, journey.
This journey can be described in several stages and many scales of “UX maturity” have been developed over the years to help organisations identify where they currently stand, where they want to get to, and how to get there.
In this breakfast briefing Stephen will unpack this subject of UX Maturity and present the approach that User Vision often use in strategy workshops with clients.
There will also be the opportunity to evaluate the maturity of your own organisation and leave with some actions for moving up the scale.
Stephen Denning is a Principal UX Consultant at User Vision and often runs strategy workshops with clients, helping them to understand where their current barriers to UX growth may be and how to move past them.