Conversion Rate Optimisation and the art of testing
Over the past few years, Conversion Rate Optimisation with its iterative testing approach has not only become a strong buzz word but has developed into the key foundation of many successful business strategies. The case for fuelling change based on your users and continually testing elements of your site design is well publicised, yet is your business taking steps to ensure a streamlined user experience in today’s Omni-channel market?
It is important that a strong strategy is founded on an even stronger understanding of the user. Without this, how can a business really understand its users, answering important questions like: when to target them, on what device and ultimately, how to give the user a seamless experience of your brand across all platforms? Developing a strategy with Conversion Rate Optimisation and testing at the core is key in today’s multi device playingfield.
In the first in our series of popular free Breakfast Briefings for 2013, using practical examples we will cover:
- What is conversion rate optimisation
- How is it used, when should it be started and the benefits
- Explain testing methods
- Case studies
The breakfast is absolutely FREE. Numbers are limited so please sign up if you are interested.
Slides from the presentation are available on Slideshare
About the speakers
Amy McInnes, Conversion Rate Optimisation (CRO) specialist at User Vision
Amy has worked with a range of leading companies around the world including Disney, M&S, Jumeriah, Barclaycard and various governmental clients. With a strong background in media and proven track record in conversion, she has a passion for ecommerce and champions CRO.
Laura Fealy, Online Marketing Consultant, Cigna
Laura has over 6 years experience in the digital industry, 4 of which have been spent specialising in online optimisation. Implementing testing strategies at Schuh, Tesco Bank and global health insurance provider Cigna, Laura has a wealth of experience in AB, MVT and behavioural targeting techniques. Laura has a proven background in improving conversion rates and customer experiences, with revenue increases as a result of her strategies running into 7 figure amounts.