Aberdeen Asset Management

The Challenge

User Vision worked on the newly launched Adviser site for Aberdeen Asset Managers. The site is aimed at providing fund-based performance that will play a pivotal roll in IFAs reaching the correct investment decision for their end clients. Coupled with this was the provision of up-to-date market news and the introduction of new media such as Podcasts and video content, delivering content through a variety of channels.

What we did

A variety of services were used during the development of the site; an expert evaluation, accessibility auditing and usability testing with IFAs.

User Visions input ensured the navigation was significantly more robust providing multiple journeys depending on the needs of the end users. Not only a geographic route was provided but also a fund-based one was suggested. The media section was new to Aberdeen and User Vision’s extensive experience in this area assisted in the smooth integration of new processes whilst ensuring that they were straightforward to use for those visiting the website. The accessibility issues highlighted ensured that the solution was as accessible to all as possible.

The outcome

The result is a microsite that integrates well with the main Aberdeen site and provides an experience commensurate with the exacting needs of IFAs.

 

Let’s get started

Call 0131 225 0850 or email us and take the first step towards improving the user experience and effectiveness of your site.