The first click in the customer journey is critical, and one of the common obstacles customers face is when the main navigation does not offer an obvious and compelling choice. Clear, unambiguous choices in navigation menus lead to a better customer experience.
In keeping with the theme of innovation, Abi Reynolds and I decided to showcase some of the recent advances in eye tracking technology at our 2015 World Usability Day event. Our eye tracking demonstration The technology we used As with … Continued
Following the United States Department of Transportation (DOT) ruling that airline websites must meet WCAG 2.0 Level AA accessibility standards, air carriers are looking for solutions. If you are struggling to get the approach right, then User Vision can help… … Continued
Can you think of a song that screams UX in the lyrics? Each month we come up with our UX Song of the month. See who took the spot light this month.
Having now been in the UK for two years and nine months, I recently found myself needing to renew my visa in order to continue living and working here. Getting started Armed with a nice cup of tea, I began … Continued
On World Usability Day, we introduced the Top Task Identification methodology to our visitors in the form of an activity in which they had to pick the top 5 and bottom 5 tasks as voted by visitors to three websites. The fact that our volunteers had such difficulty in doing so shows that it is not easy to determine the needs of site users (in order to develop a customer-centric IA) without actually asking them to voice their opinions.
On World Usability Day we conducted a workshop around Prototyping. Find out what prototyping is, how we conducted the workshop and our guests thoughts on the exercise.
Topshop have tried something new by making contactless pay fashionable. Is this the future of payment or just the start of a craze?
This months UX song focuses on an iconic band who, in our eyes, highlight satisfaction in UX.
Our 10th World Usability Day was all around the theme of innovation – and what a great time we all had …!
We’ve compiled the results of our first innovation survey – do these findings mirror your experience?
Travel through the ages Back in the 60’s it took my mother at least a month of her wages as a secretary to get a flight to London for the weekend. 20 years ago when I first worked in London, … Continued