Information Architecture and the ‘First Click’

The first click in the customer journey is critical, and one of the common obstacles customers face is when the main navigation does not offer an obvious and compelling choice. Clear, unambiguous choices in navigation menus lead to a better customer experience.

Five steps to airline website accessibility

Following the United States Department of Transportation (DOT) ruling that airline websites must meet WCAG 2.0 Level AA accessibility standards, air carriers are looking for solutions. If you are struggling to get the approach right, then User Vision can help… … Continued

World Usability Day – Top Tasks activity

On World Usability Day, we introduced the Top Task Identification methodology to our visitors in the form of an activity in which they had to pick the top 5 and bottom 5 tasks as voted by visitors to three websites. The fact that our volunteers had such difficulty in doing so shows that it is not easy to determine the needs of site users (in order to develop a customer-centric IA) without actually asking them to voice their opinions.