We’re pleased that we have been selected as finalists for the two categories we entered for in the Gulf Digital Experience Awards. For both Best Application, which we entered in partnership with our client Emirates Airline, and for Best Digital Agency/Digital Pioneer we will be through to the final stage of presentations to the judges on January 20th, 2016 in Dubai.
User Vision has worked on dozens of projects with Emirates for the past nine years, and our entry focuses on the online booking application. Although our work has ranged from check-in kiosks to website accessibility, the usability of the Internet Booking Engine has always been the primary area where we sought to discover improvements to the customer experience and deliver the business goals. Especially for travel companies, the digital channel reflects the experience passengers expect on their journey and for companies such as Emirates, which has built a reputation for excellent customer service, this is of utmost importance.
Even before opening our Dubai office we recognised the potential for rapid growth of digital the Middle East region, and we have always aimed to raise awareness of the importance of usability, experience design and accessibility through our public training events, participating in exhibitions and performing projects for our clients in the region.
We’re looking forward to the awards ceremony!