This month’s entry for the UX playlist is the memorable toe-tapper Getting to Know You, the Richard Rogers composition from The King and I, sung by Julie Andrews. Or was it Deborah Kerr doing the acting and Marni Nixon dubbing the vocal talents as she did in so many great musicals of the era? There is some degree of confusion over this as you’ll see in the comments to the YouTube Video embedded below.
A woman wears a voluminous dress and holds sway over a group of children in the court of the King of Siam. She sings the praises of user research as the best starting point for experience design, as well as the type of interaction we’ve come to expect in today’s social media:
Getting to know you,
Getting to know all about you.
Getting to like you,
Getting to hope you like me.
Continuing, she indicates the importance of employing an appropriate moderation style to put participants at ease during qualitative research such as usability testing, depth interviews and focus groups:
Getting to know you,
Getting to feel free and easy
When I am with you,
Getting to know what to say
Because of all the beautiful and new
Things I’m learning about you
Day ..by ..day
From the last line we presume that she favours longitudinal user research methods such as a diary study or contextual analysis carried out over several days to capture the context and “in the moment experience” that can otherwise be difficult to observe.
We don’t need that elegant smile and beautiful voice to convince us of the benefits of getting to know people through user research. It’s the essence of user centred design and almost always reveals user behaviours and opinions that we were not expecting. The trick is to perform the research in a way that reveals the nuances as well as the more obvious findings and then to analyse the results to develop practical evidence-based design recommendations.
Do you have a song with an obvious (or hidden) reference to user experience design and user experience? Please suggest a UX-related song for next month in the comments, or tell us on Twitter: @uservision using #UVUXplaylist.