Thoughts
Our thoughts, ideas, news and views that make us passionate about customer experience.
Our thoughts, ideas, news and views that make us passionate about customer experience.
If your digital transformation north star wasn't defined by evidence, your agile ceremonies and KPI dashboards will simply deliver you efficiently to the wrong destination.
Read the article: Are You Heading to the Right Moon?AI research tools promise speed – but at what cost to human insight? Are synthetic users and digital clones really the same, and do they truly work for UX research? We cut through the hype to share a clear, practical view: where synthetic methods add genuine value, where human insight remains essential, and how to tell the difference between synthetic users and digital clones in real‑world research. A must‑read for UX professionals, product teams, and researchers navigating AI‑driven testing.
Read the article: Synthetic Users and Digital Clones: A UX Researcher’s Honest TakeUser Vision has secured a place on the Government Commercial Agency (previously CCS) new Digital Outcomes and Specialists 7 (DOS 7) framework - making it faster and simpler than ever for public sector organisations to access specialist user research, accessibility, and user-centred design services.
Read the article: User Vision Joins the New DOS 7 Framework - Making Public Sector UX Procurement SimplerMany teams run usability tests that quietly mislead them—this article exposes the hidden pitfalls in planning, moderation and analysis, and explains how to fix them.
Read the article: Why Your Usability Tests Are Failing: The Hidden Pitfalls That Mislead TeamsWhy accessibility standards erode after audits, and what continuous monitoring can do about it.
Read the article: Understanding Accessibility Drift - And How to Prevent ItThis article has been inspired by conversations between Paul Duffy, MD of Zudu, the AI enabler for businesses, and Chris Rourke, Founder and Executive Director of User Vision, and by the learning they each took from each other’s perspectives on how AI can support UX and Design.
Read the article: AI can design a screen, but it still can’t feel one!Continuous WCAG monitoring, expert audits, and capability building to maintain sustainable digital accessibility .
Read the article: Accessibility Toolkit - Access360 Managed ServiceYour accessibility statement says more about your organisation than you think. Learn why keeping it current matters for trust, compliance, and user experience—and what UK, EU, and US regulations expect.
Read the article: When Did You Last Update Your Accessibility Statement?Discover how aligning Business Analysis and User Experience transforms digital projects - boosting efficiency, user satisfaction, and ROI for organisations seeking exceptional results in today’s competitive market.
Read the article: Bridging Business Analysis and User Experience: Achieve Outstanding Digital ResultsHotels have long focused on physical accessibility, but true inclusion extends online. This practical guide explains how to make your hotel website accessible for all guests—meeting global WCAG and EAA standards, expanding your reach, and creating a seamless booking experience for every visitor.
Read the article: Making Hospitality Welcoming for All: A Digital Accessibility Guide for Hotels