User Vision MENA at GITEX

Outside the GITEX exhibitionEarlier this month User Vision MENA attended GITEX, one of the largest and most important ICT global events.

The 5 day show aims to deliver a leading platform for industry innovation and has an impressive track record of attracting the biggest names in the IT sector, connecting over 3,500 domestic and international IT vendors with more than 136,000 ICT professionals.

Inside the GITEX venueUser Vision attended the show in conjunction with the Scottish Development Initiative, joining forces with 6 other providers to share a stand and market our services to the exhibition crowd.

Rather than write copious notes about our experience at the show, we thought it would be more interesting to create a photo blog, featuring some of the incredible and the incredulous.

Hitting the venue

GITEX is housed within the World Trade Centre, located at the heart of Dubai. The show takes over the entire exhibition space with up to 11 halls filled with exhibitors spanning expertise in everything from mobile to cloud computing.

Inside the GITEX venue

The SDI stand at GitexThe SDI stand and our home for the week

The SDI stand was located in one of the main halls, next to local government stands and near both Nokia and Microsoft.

Polly Purvis, Director of ScotlandISIt was manned by both the individuals from the companies and the friendly and helpful SDI team, made up of Polly, Mark, Derek and Lucy.

Cards at the SDI stand at Gitex

Kilts at the SDI stand at Gitex

Checking out the other stands

What was most notable about GITEX – particularly in comparison to other exhibition events – is the effort and investment that local government organisations put into the stands.

For them it’s a real showcase opportunity and as a consequence it’s normal to have multi–level exhibition spaces complete with coffee bars and butlers.

A stand at GITEX

A stand at GITEX

A stand at GITEX

A look at consumer technology

The Consumer Technology Hall was home to the domestic electronics market which roughly translated to endless computer accessories, headphones, 3D TV’s, pet feeders (?) and our favourite, the LED light frame….

An LED frame at GITEX 2011

A Microsoft DJ interface

Ferrari accessories at GITEX 2011

An Apple TV - that is not by Apple

Excited vistors to GITEX 2011

There were also presentations of technology that would not be available until 2013 and concepts still in development. These centered around the next generation tablet development, 3D communications/customer service and gaming:

Mind game at GITEX 2011

The talking female projection.

Final thoughts

GITEX closingAll in all it was a great week of networking and general tech discovery.

The focus of GITEX is not yet on user experience – this year’s themes centred on hacking and computer security in the wake of cyber attacks on global companies and governments – but it is only a certain amount of time before attention is given to the idea of investing in intuitive and efficient design.

We will finish with the highlight of the week – our (brief but close) encounter with Shaikh Mohammad Bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai.

Attending the official opening of GITEX, he was escorted round all the key local stands and also enjoyed the pleasure of being snapped by the User Vision MENA team.

Until next year!

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