Emirates come out top in Global usability rating

Emirates.com has come out top in a global survey rating the usability of the world’s leading airline websites, thanks to the work of leading independent user experience company, User Vision.

User Vision is a powerful, independent force in usability and accessibility and has now helped position Emirates first in their field in the ‘Global-Local Monitor’ survey by the User Experience Alliance.

The survey examined ten leading airline websites for compatibility to their local markets. Five expert representatives from each country took into consideration the proper use of local languages, character sets and culturally sensitive imagery on each of the websites. The website was assessed for how well they had had been localised and adapted to the country’s language and culture.

In September 2010 User Vision announced the opening of an office in Dubai to service a growing portfolio of clients in the Middle East and North Africa. Testing in Arabic and English, User Vision has developed tremendous experience within the Middle East region and has a deep understanding of the cultural complexities and nuances needed to deliver user-centred design research and analysis.

Chris Rourke , the managing director of User Vision said:

We worked with Emirates to enhance the usability of their website. The fact that they were ranked first in a prestigious and competitive field is a great achievement for both Emirates and User Vision.

Providing a good user experience is vital for organisations as it can improve customer experience and satisfaction. Good usability and accessibility are crucial and if incorporated, can lead to more repeat visits and a very successful business.

At the heart of User Vision’s work lies the basic concept that a website or product that is easy to use gives a business advantage. The company takes a straightforward, practical approach to user needs analysis, problem solving and usability testing, leading to effective design solutions.

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